<bobwyman> There was a time when we called open source "DECUS tapes...."
<mprorock> scribe correct - ESR was first publication - Christine suggested term originally in a brainstorm session
<manu> I'll scribe for Orie.
<manu> Maybe what we're talking about is the "Verifiable Web"?
<heather_vescent> Oooh, I like that Verifiable Web...
Topic: Branding Tips from Kerri, Kimberly, Moses and Manu
<agropper_> The result of this work might be decentralization
<manu_sporny> Kerri is here! :P
<manu_sporny> She just joined.
<kerri_lemoie> Hello :)
<heather_vescent> • Name it for the end audience not the builder: Sometimes the end audience are the developers, but oftentimes the end audience are CTOs, CIOs, funders, investors, media, or users who may not be as technically informed. Consider a name that works for developers and end audience.
<bobwyman> The eventual common name for what emerges from this work will probably be more descriptive or evocative of the "experience" of using the components rather than describing any of the qualities of those components.